Christopher is an award winning, omni-channel branding executive with over 25 years of experience in health food, mass market and direct sales. He has worked on the development and launch of thousands of wellness and beauty products over his career. His belief is that true success comes when an environment is created where the customer convinces themselves to purchase the product. He is super creative and hasn’t found a white board he doesn’t love to scribble on. Christopher is always on the, “pursuit of simplicity”. His passion is finding and developing innovative, science-based products, cutting-edge technologies and powerful sales programs that build brand loyalty. Driven to make Well Beyond the leading, shareable wellness lifestyle brand that goes BeyondMe™ by making a true difference in the world with taste, technology and happiness.
Prior to Well Beyond, Christopher was an Officer and Vice President of Marketing and Sales of Nutraceutical International Corporation, which was acquired in 2017 by the private equity firm HGGC LLC for $446 million or a 49% premium over the closing share price. Previously, he was the Schiff Brand Manager, which was acquired by Reckitt Benckiser (RB.L) for $1.4 billion. It was his first job out of undergraduate school where he cut his teeth in the direct sales industry working with Melaleuca Inc. He is proud to have been a Washington D.C. Intern for Senator Hatch, the chief author of the Dietary Supplement Health and Education Act of 1994.
Christopher is a graduate of Brigham Young University with a Bachelor of Science in Business and holds an MBA degree from Thunderbird School of Global Management.